Client:

Munh



Project:

Branding design for founder Dr. Punam Rana’s luxury handbag brand

Credits

Studio: Apex Creative NYC

Conceptual ideation: Sydney Lawson & Rose Vastola

Graphic design: Sydney Lawson & Rose Vastola

Art direction: Sydney Lawson & Rose Vastola

Munh is a mindful luxury handbag company that crafts wearable pieces of art from vegan materials. Their brand values are sustainability, mindfulness, and compassion. Their target audience is women aged 25+ who love fashion and pride themselves on purchasing purely slow fashion products. Munh reimagines classic designs with a modern perspective, emphasizing sustainability and luxury.

The Apex Creative team collaborated closely with the founder to ensure the brand's values and visual keywords would shape the creative direction, overall aesthetic of the brand, and the design of the hardware for the handbags.

I undertook the following responsibilities:
  • Competitor analysis
  • Wordmap
  • Photography moodboards
  • Logo research & exploration
  • Logo design & revision

Visit Munh’s website 

Moodboards

Logo letterform + wordmark variations
Crown concept
Logo mockup
Stacked concept
Logo mockup
 
Final logo


   
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