Client:
Munh
Project:
Branding design for founder Dr. Punam Rana’s luxury handbag brand
Credits
Studio: Apex Creative NYC
Conceptual ideation: Sydney Lawson & Rose Vastola
Graphic design: Sydney Lawson & Rose Vastola
Art direction: Sydney Lawson & Rose Vastola
Munh is a mindful luxury handbag company that crafts wearable pieces of art from vegan materials. Their brand values are sustainability, mindfulness, and compassion. Their target audience is women aged 25+ who love fashion and pride themselves on purchasing purely slow fashion products. Munh reimagines classic designs with a modern perspective, emphasizing sustainability and luxury.
The Apex Creative team collaborated closely with the founder to ensure the brand's values and visual keywords would shape the creative direction, overall aesthetic of the brand, and the design of the hardware for the handbags.
I undertook the following responsibilities:
- Competitor analysis
- Wordmap
- Photography moodboards
- Logo research & exploration
- Logo design & revision
Visit Munh’s website
Moodboards
Logo letterform + wordmark variationsCrown conceptLogo mockupStacked conceptLogo mockup Final logo
HomeAboutContact© 2024 Sydney Lawson