Client:

Hikerkind



Project:

Graphic design for a women-led hiking brand

Credits

Studio: Apex Creative NYC

Graphic Design: Sydney Lawson

Hikerkind is a women-led hiking brand. Their focus is the utility, luxury, and simplicity of women’s activewear. Not only is their clothing comfortable, it also comes in beautiful, natural colors rather than your typical ‘feminine’ pink and purple.

In order to increase their engagement and online presence, I designed ad campaigns as well as automated and ongoing email campaigns. Keeping the designs simple like their clothing, their product shots are the main focus and speak for themselves. Our email campaigns have boosted revenue conversions by 338%, while our advertisements have driven 48-84% of revenue in just three months of working with Hikerkind, compared to the preceding three months.



Ad design













Email design

 


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