Client:

Hikerkind

Project: Graphic design for a women-led hiking brand

Credits

Studio: Apex Creative NYC

Graphic Design: Sydney Lawson

Hikerkind is a women-led hiking brand. Their focus is the utility, luxury, and simplicity of women’s activewear. Not only is their clothing comfortable, it also comes in beautiful, natural colors rather than your typical ‘feminine’ pink and purple.

In order to increase their engagement and online presence, I designed ad campaigns as well as automated and ongoing email campaigns. Keeping the designs simple like their clothing, their product shots are the main focus and speak for themselves.

I designed digital ads that helped generate 3X ROAS and marketing emails that delivered 40X ROI for Hikerkind in 2024.

Paid ad design

Created a visual language for paid display ads that focus on the features and value add of Hikerkind products.

Email Design

Hikerkind’s 2024 Wrapped

Cozy Apparel / Nature Collage

Black Friday Email Campaign

Black Friday Sale Starts Now (on your marks, get set...)

Thankful For You (sent on Thanksgiving to focus on community with a soft sell for Black Friday)

Gift Guides (to get the creative gift-giving juices flowing)

Final Black Friday Reminder With Eye-catching Deals (just a friendly reminder)