sydney lawson designs

Client:

Bodyboom

Project:

Graphic design & video for a vegan skincare line

Credits

Studio: Apex Creative NYC

Conceptual Ideation: Sydney Lawson

Graphic Design: Sydney Lawson

Production & Video: Sydney Lawson

Bodyboom creates clean, vegan skincare products for all skin types. Their goal is to make skincare fun, enjoyable, and good for the planet. Their target audience is young Millenials and older Gen-Zers, and the designs use bright colors, gradients, and youthful graphics to reflect this.

Following brand guidelines, I designed for Instagram, TikTok, social media advertisements, campaigns, print and web. I also art directed, recorded, and edited product videos.

The result was a cohesive and impactful graphic design strategy that not only elevated the brand's presence but also developed lasting connections with consumers, that has driven significant growth in sales and brand affinity.

Instagram designs

+ Story highlight designs

Seamless IG carousel design

Video content

Responsive web design

Landing pages for desktop + mobile

Blog post visuals

Why All-Natural Skin Moisturizers Are a Must-Have for Healthy Skin

Beauty Inside and Out: Four Glowing Resolutions for 2024

7 Tips for Nourishing Dry and Dehydrated Skin: Say Hello to Radiance

The Best Natural Skin Care for Dry, Oily, and Irritated Skin

Glow-Up Playbook: How to Build the Best Skincare Routine

Why Are Chemical-Free Skincare Brands the Best Choice for Sensitive Skin?

5 Steps to Radiant Skin: Using Natural Skincare for Every Skin Type

What is a Clean Beauty Brand, and Why Should You Use One?`

Five Tips to Pack Like a Pro

Sticker design