Client:
Bodyboom
Project: Graphic design & video for a vegan skincare line
Credits
Following brand guidelines, I designed for Instagram, TikTok, social media advertisements, campaigns, print and web. I also art directed, recorded, and edited product videos.
The result was a cohesive and impactful graphic design strategy that not only elevated the brand's presence but also developed lasting connections with consumers, that has driven significant growth in sales and brand affinity.
#MoreLoveLessFilters Campaign + Giveaway
My team and I brainstormed a hashtag that would represent Bodyboom’s values and inspire their target audience. We created the hashtag and slogan “#MoreLoveLessFilters“. The slogan encourages the Gen-Zers and Millenials to embrace their natural beauty by loving themselves more and using less filters. With this hashtag, the social team also encouraged people to submit images of themselves with minimal to no makeup and tag Bodyboom to be featured on their social feeds.
As another part of the campaign, I designed an AR Filter using Meta Spark (Instagram) and Effect House (TikTok) to promote the slogan and increase brand awareness. To further increase engagement, I teamed up with the Account Manager and Social Media Manager to promote the filter and organize a giveaway.
Results: +764 Followers and +61.3K views across Instagram & TikTok