Etsy Campaign
A creative campaign for a crafty e-commerce brand
Art Direction / Digital Design /
Illustration
Etsy is well known for their handmade products, vintage finds, and craft supplies; however, there is an area of opportunity to target DIY lovers. This campaign uses print and digital touchpoints along the customer journey to promote a workshop with an inspiring, friendly feel. Illustrations and DIY magazine cutouts were used to create a collage that resembles a craft station, highlighting the hands-on element of the workshop.
Etsy is well known for their handmade products, vintage finds, and craft supplies; however, there is an area of opportunity to target DIY lovers. This campaign uses print and digital touchpoints along the customer journey to promote a workshop with an inspiring, friendly feel. Illustrations and DIY magazine cutouts were used to create a collage that resembles a craft station, highlighting the hands-on element of the workshop.
︎︎︎ Instagram story
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︎︎︎ Event tickets
︎︎︎ Event tickets
︎︎︎ Event merch
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︎︎︎ Getting crafty with illustration and collage
︎︎︎ Getting crafty with illustration and collage
[ Concept work ]