Etsy Campaign

A creative campaign for a crafty e-commerce brand

Art Direction / Digital Design / Illustration

Etsy is well known for their handmade products, vintage finds, and craft supplies; however, there is an area of opportunity to target DIY lovers. This campaign uses print and digital touchpoints along the customer journey to promote a workshop with an inspiring, friendly feel. Illustrations and DIY magazine cutouts were used to create a collage that resembles a craft station, highlighting the hands-on element of the workshop.

︎︎︎ Instagram story

︎︎︎ Event tickets

︎︎︎ Event merch

︎︎︎ Getting crafty with illustration and collage

[ Concept work ]