Ambient Film House

Looking at movie theaters through a new lens

Naming / Branding / Environmental / UX/UI / Packaging

Ambient Film House is an indie movie theater that caters to film buffs and people looking for an “off-the-beaten-path” experience. The visual identity was inspired by ambient light and the connections we make through film. Steering away from the typical red theme of chain movie theaters, the theater’s brand identity consists of soft gradients and abstracted theater seats to create a sophisticated, alluring visual experience. 

︎︎︎ Ideation: logo + graphic elements

[ Concept work ]